The Business Case for Carbon Capture | A $200B Opportunity | Rethinking Industrial Supply Chains | Why You Need to Talk to Customers Early | Leveraging Non-Dilutive Capital with Alexander Ip, CEO @ CERT Systems | Ep 4

Is it possible to transform carbon emissions into everyday products?

Alex is the CEO of CERT Systems, a Canadian climatetech startup that converts CO2 emissions into high-value chemicals. In this episode, Alex shares his journey from the lab bench to raising non-dilutive capital.

Topics in this episode

0:00 Intro 
1:16 Founding CERT Systems 
3:14 Why Now for CO2 Conversion? 
5:33 Unlocking Commercial Potential 
8:52 Communicating Sustainability 
10:45 Why Petrochemical Companies Care 
13:59 Integrating CERT’s Tech 
16:33 Why Investors Should Pay Attention 
21:29 Biggest Bottleneck for CO2 Chemicals 
24:36 Best Markets for CERT’s Tech 
29:14 Scaling from Lab to Market 
33:08 First Adopters of CO2 Ethylene 
37:07 Ethylene’s Role in Aviation Fuel 
41:43 Raising Non-Dilutive Funding 
44:28 De-Risking Climate Tech Startups 
47:52 Protecting IP in Deeptech 
54:15 CERT’s Role in Sustainability’s Future 
56:18 What’s Next for CERT? 

Connect with Alex on LinkedIn https://www.linkedin.com/in/ipalex/?originalSubdomain=ca
Follow CERT on LinkedIn https://www.linkedin.com/company/co2cert/posts/?feedView=all
Email Alex alex@co2cert.com

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